Behind the vision.

Welcome to Off the Rock Media. Created in Aberdeen and serving clients throughout Scotland and beyond. I work with purpose led brands including those working in:

  • Education

  • Health and well-being

  • 3rd/charity sector

  • creative industries

With a research background in fan studies, I have a track record of helping purpose-led brands like yours get noticed. As a qualified Digital Marketer, I offer proven, powerful and affordable digital marketing tools and techniques to elevate your purpose-led brand and take it to the next level.

This website lets you test my vibe and see if we’re a good match. Feel free to browse and click below to find out more about me. 

Ready to chat? Just click the link in the header to book your free discovery call today!

I look forward to working with you.

Julian Thomson | Founder & Creative Director

selected projects.

A person gives a back massage to another person lying face down on a massage table. The setting is indoors with potted plants and a window in the background.

L.Donaldson Massage.

L.Donaldson Massage hired me to help them to build their client base in Aberdeen. Lewis felt more was needed from his content, to better serve his audience. By undertaking a complete audit of his website and social media, creating new content and optimising his website for SERPS, we were able to increase engagement by 25% and conversions by 10% within two months

Screenshot of the Robert Gordon University Aberdeen website homepage featuring sections on Connections that Last, Degree Course Content, and Mature Students at RGU with images of students and academic settings.

a home for mature students at rgu.

Speculative Client

The project brief here was to utilise code (HTML, CSS and JavaScript) to create a website that would attract potential mature students to study at RGU, Aberdeen and write a report to justify design decisions. The website was then subsequently created using Adobe Dreamweaver.

A promotional graphic for whisky frames featuring a brown glass bottle, a wooden barrel in the background, and a coiled rope in the foreground. The text offers 10% off using the code BLACKWATCH.

I was hired to support the Australian Company, “A Wee Bit O’Scotland” to increase engagement on their socials and drive sales, both in-store and through their website. By working together to plan content through weekly discussions, and optimising the website for search, I was able to increase their exposure globally, whilst increasing sales and online engagement.

Digital marketing support for “a wee bit o’ scotland”.

Slide title: Gordon Rural Action, Social Media Strategy, featuring a colorful logo with a tree and various leaves, and the name Julian Thomson with contact information.

Gordon Rural Action - socials Strategy and Content.

Gordon Rural Action is a Charity, based in Huntly, Aberdeenshire; offering a range of support services. The organisation has faced challenges in developing it’s socisl media presence. As part of a University assignment for a Social Media Marketing module, I was asked to develop content and a social media strategy to optimise Gordon Rural Action’s social media presence

App Development.

Speculative Client

The project brief here was to design and create an app and write a report to justify design decisions. A fictional lending app called “Lendr” was created to encourage young people to borrow responsibly.

Nighttime view of a harbor with a large ship with red masts, a building with a domed roof, and a parking lot with trucks and cars, seen through a modern, slatted architectural structure.

Content photography.

Photographers are talented, but often do not come with the skillset required to create great content that delivers results!

Have you got a creative project in mind? Why not check out my work and see if my eye for detail matches your vision?

pricing

My pricing structure is easy to understand and suits all organisations, including SME’s, charities and larger purpose-led businesses

Please click on the drop-down lists opposite to find out more.

  • These projects are small, time defined and discreet pieces of work that are normally completed on an ad-hoc basis and take no-longer than 1 month to complete. Activities include:

    • Basic Content Creation (Text and Graphics)

    • SEO

    • Website/Socials Copy

    • Basic Website/Landing Page Design (2 pages max)

    • 2x Revisions

    £40 per hour

  • These projects are generally larger and are more time and resource intensive. Projects at this price point:

    • Generally do not exceed 2 months

    • May include a larger financial commitment i.e. for time, subscriptions etc.

    • Include everything in Quartz as standard but additionally you will recieve

      • Video content for social media as Standard

      • Between 3-5 Website Pages

      • Weekly Check-In’s

      • Max 3x revisions

      • pr support

      • brand management

    Choose this option if you want dedicated digital marketing support with a degree of the flexibility afforded by my Quartz Package

    Price: £55 per hour (not inclusive of additional subscriptions)

  • Quartz and Crystal services included as standard.

    Choose my Diamond Package if you’re ready to make a large investment in your purpose-led brand. Diamond projects include:

    • ongoing pr support

    • ongoing brand management

    • Advanced Web Design (5+ pages)

    • 1 free coaching session per week

    • richer content creation

      • ads

      • short films

      • documentary

    Price: £80 per hour

Contact me.

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!

Testimonials

  • He’s a pleasure to work alongside and very innovative in his approach to tasks.  It was a pleasure working with him.

    Fiona Aitken (Director), Adoption UK in Scotland

  • Julian was a fantastic summer intern for us at The Wood Foundation, bringing expertise, creativity, and enthusiasm to the role.

    Suzanne Mackie, The Wood Foundation

  • Julian was instrumental in working as a sponsor for three teams of my graduate students who explored the intersection between social media and public health in Africa, Central Asia, and Southern Asia.

    Dr Darin Detwiler LP.D

  • Julian has a passion to deliver strong pieces of work and is customer focussed, checking for feedback so that the end product meets the specification.

    Successfully elected List MSP in 2021 Scottish elections